Valerie WiströmOperator & founder
An operator for
companies in transition.
I take ownership across operations, finance, legal, compliance and GTM—connecting decisions across the whole company.
See the operating record ↗
How I operate
I step into the gaps between functions and take responsibility for what moves next.
My work begins with the company’s constraint—then crosses functions to solve it.
- Market expansion
- Helped launch and support operations across dozens of European markets.
- Company infrastructure
- Owned finance, legal, compliance and day-to-day operations as Chief of Staff.
- Commercial execution
- Worked hands-on as a GTM engineer, connecting strategy to measurable delivery.
- Organisational scale
- Built operating and talent systems as teams moved from tens to hundreds of people.
<20 → 800Voi team growth
2 → 55Markets at Voi
Pre-seed → CCompanies advised
5Scaling journeys
The operator journey
South Africa
Born curious.
Raised in South Africa. Educated across the US, Belgium and London.
Voi
<20 → 800
Two markets became 55.
Hedvig
<20 → 100+
Series B. Two new markets. Multiple products.
Curb
<15 → €20m
Another early team. Another scaling journey.
Epiminds
Chief of Staff
Operations, finance, legal, compliance and GTM.
Independent
Operator, by design.
Supporting founders from pre-seed to Series C.
“Valerie managed projects with many moving parts and kept teams aligned under pressure.”
Fredrik Hjelm
Founder & CEO, Voi Technology
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